CAIA Balance
For CAIA Balance, a new extension of the established CAIA Cosmetics brand, I was tasked with creating a full visual identity that reflects its focus on wellness and mental health. From concept development to design execution, I shaped a brand world that feels light, soft, and balanced qualities essential for a line of supplements supporting mental well-being.
Drawing inspiration from natural hues and elegant, muted tones, the identity evokes a sense of calm and care. The visual language balances clarity with sophistication, creating a gentle yet confident presence that aligns seamlessly with CAIA’s overarching brand while establishing Balance as its own refined chapter.
For CAIA Balance, a new extension of the established CAIA Cosmetics brand, I was tasked with creating a full visual identity that reflects its focus on wellness and mental health. From concept development to design execution, I shaped a brand world that feels light, soft, and balanced qualities essential for a line of supplements supporting mental well-being.
Drawing inspiration from natural hues and elegant, muted tones, the identity evokes a sense of calm and care. The visual language balances clarity with sophistication, creating a gentle yet confident presence that aligns seamlessly with CAIA’s overarching brand while establishing Balance as its own refined chapter.
